Would you drive after having 4 beers?

Didn’t think so.

But what about texting while driving? Think that’s a piece of cake? Think again.

I was nearly hit by an SUV while crossing at a pedestrian crossing. It sped through making a right turn on red without looking out for the pedestrians who had the right of way. I froze in my steps as it zoomed past me, missing me by just a hair. I stared at the driver in shock… and true enough, she had her phone in her hand. Texting while driving is more distracting than you think.

Just ask Karolyn Szot, the director of Message Received. She felt compelled enough to make a film about it.

Enough lives have been lost, enough people have been injured and enough cars have been crashed. You have the ability to make the responsible choice. On this first national No Phone Zone Day, take the pledge to say no to distracted driving.

Kudos to Oprah for leading this life-saving campaign, and kudos to the 2.7 million people who’ve already taken the pledge. So what are you waiting for?


Subscribe in a reader

Bookmark and Share

People protect what they love…

“We can’t protect what we don’t yet understand” – Jacques Cousteau

That was my big takeaway from watching Jean-Michel Cousteau’s presentation The Other 70%: Understanding the Earth’s Underwater Ecosystems on this 40th Anniversary of Earth Day. He spoke to a packed auditorium at Northwestern’s Pick Staiger Hall, sharing his life passion for ocean exploration and conservation.

He told the story of how he was first “thrown overboard” by his father at age 7, and how he now has his two children working alongside him to inspire and educate people around the world about the need to maintain a sustainable ocean.

Sharing multiple clips from his PBS/KQED series “Jean-Michel Cousteau Ocean Adventures“, he was able to illustrate with vivid imagery the beauty that lies in the depths. Through watching them, I understood how our actions were seriously endangering the existence of our wild turtles, sharks, birds and whales. I also learned about Jean-Michel’s role in influencing President Bush’s 2006 decision to designate the North Hawaiian Islands Marine National Monument to preserve 138,000 square miles of ocean.

But the clip that truly resonated with me was one which depicted 5 people across a spectrum of ages and diets getting tested for the presence of toxic substances in their bodies. The cameras were rolling as each person in the study was told the test results for the first time. The emotion captured on their faces was incredibly moving. You could totally see the shocking realization of how great an impact our environment and diet can have on our health. After the initial tears, came the renewed determination to protect and prevent others from suffering the same consequences.

And that, to me, was a step in the right direction following a higher level on understanding. Jacques was right. We can’t protect what we don’t yet understand. I’ve seen this ring true in my life too. The conscious lifestyle choices I make today are the result of me learning and gaining more knowledge about environmental and sustainable food issues. Knowledge is power, indeed.

Happy 40th Earth Day. :)

Subscribe in a reader

Bookmark and Share

Freakonomics the Documentary

It’s no secret that Freakonomics was a wildly successful book – NY Times Bestseller, follow-up Superfreakonomics and even a great podcast series I often listen to Freakonomics Radio. So it’s no surprise that it caught the attention of Paris Je T’aime producer Chad Troutwine. In fact, it got him so interested, that he’d spent a year stalking the authors, Steven Levitt and Stephen Dubner, so they could work together on bringing the world Freakonomics the Documentary.

With a $3 million budget, the film’s roped in some of the biggest directors in the documentary world to work on the various segments. Names like Morgan Spurlock (Super Size Me), Alex Gibney (Taxi to the Dark Side), Rachel Grady and Heidi Ewing (Jesus Camp) and Eugene Jarecki (Why We Fight) will each take on 15-minute segments to tackle the book’s various chapters.

Now just over 2.5 years since the idea was first announced, those of us eager to see it will finally get to as it’ll be the big closing night film at the Tribeca Film Festival come May 2nd. With Magnolia Pictures, which distributed hits like Man on Wire and Food, Inc., already set to distribute Freakonomics the Documentary, I smell another smashing success coming soon.

Subscribe in a reader

Bookmark and Share

Singapore to take the spotlight at MIPTV in Cannes

At MIPTV. Photo by ulybug

Come April 12-16 at MIPTV, one of the biggest market places for the sale and purchase of television content worldwide, Singapore will be the Country of Focus and have the honor of hosting a half-day conference to promote our local content and services.

Making the trip with the largest contingent of 14 media companies there, will be MIPTV’s Guest-of-Honor and the island-city’s Acting Minister for Information, Communications and the Arts, Lui Tuck Yew.

Click here to read the full article from PR Newswire.

That’s such exciting news from home!  And congratulations to MDA for the great work in pushing our local content to the world. I’d love to see what one of these conventions is like, but the $1.3K price tag makes that impossible right now. Perhaps I’ll get my chance in future. In the meantime, though, I look forward to hearing good news from the team heading to Cannes soon! :)