Media Impact Spotlight – Ep5 – Van Jones

I had the opportunity to meet Van Jones recently. Best known for being an environmental advocate and bestselling author of The Green Collar Economy, President Barack Obama appointed him as the Special Advisor for Green Jobs back in 2009. Hear what he has to say about the most pertinent issue we need to tackle in 2011, and what the media’s role should be.

Thanks to Northwestern SEED for organizing the event and inviting Van Jones for their Fall Speaker series. It was incredibly inspiring and enjoyable.

Media Impact Spotlight is a web video series featuring professionals utilizing various forms of media for positive social change. Watch previous episodes and subscribe to the seriesĀ here.

Fighting poverty and pollution with one solution.

Two huge challenges facing us today are the ecological crisis we’re in and the social crisis of the widening gap between the rich and poor.

Van Jones of Green for All (and former Special Advisor for Green Jobs, Enterprise and Innovation at the White House Council on Environmental Quality ) suggests in the short video below that the solution to tackle both poverty and pollution is to build a green economy. With the increase in demand for green technology across the world, comes the increase in demand for labor. A lot of work needs to be done in retrofitting homes, and in harnessing alternative energy sources. A lot of people need work. Bring together the two and you get green collar jobs.

He also brings up the issue that our governments are currently partners to the polluters, war-mongers and incarcerators. They need to start partnering up with the problem solvers in the world.


Is the solution that simple? What tangible steps can we take to get there?

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