Whenever I fly out of the country, my mum would always insist, “SMS me as soon as you touch down, ah!”, in reply to my text telling her that I was about to board the plane. Then I’d picture her waiting with baited breath for my next text I entered the flying no phone zone (and no communication zone if you don’t wanna shell out $20 for airplane internet!).
Enter MySkyStatus, Lufthansa’s brilliant venture into social media. All I need to do is visit the website, enter my flight details, and the site will send out automatic status updates on when your plane takes off, is in mid-flight, and when it lands through your twitter and facebook accounts. You don’t even have to be flying Lufthansa! Flying any major airline in the US qualifies your friends and family for peace of mind.
What’s in it for Lufthansa, you ask? Well, remember how at the bottom of emails from friends you see the line “sent using my iPhone”? What about “get free Hotmail”? With these in-flight status updates, will come a tag “powered by Lufthansa”. What great brand exposure.
They’ve certainly found the perfect blend of delving into social media and meeting their target market’s needs. Seen similar brilliant concepts? Share your story! How can you do the same for your brand?
Thanks to SmartBrief for the heads up. Read their full article here.