The Boys & Girls Club of Lake County

This is a pro-bono project I took on for Northwestern’s Students Consulting for Non-Profit Organizations (SCNO) featuring the remarkable kids and staff at the Boys & Girls Club of Lake County. They’re doing some great work there, providing a safe space for kids to learn and grow… so show your support! :)

Thanks to Zach for being such a pleasure to work with!



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Genetically Modified Food Issues in India

My dear friend Taylor is out in the field in India working on a doc about the issue of genetically modified food there. Following the work of Navdanya, a women centred movement for the protection of biological and cultural diversity, she’s started a series of informative videos for the web. Check out her first post!

A great example of the use of media for social change. Go Taylor!

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Top Viral Videos of 2009

You’ve watched, you’ve laughed, you’ve forwarded them to your friends. These are the top 10 brand-driven videos of the year according to Visible Measures.

Standing at the number one spot with a reach of over 50 million? Those adorable roller-skating babies on the Evian ad.

[Youtube=http://www.youtube.com/watch?v=XQcVllWpwGs]

Two things that’re almost sure winners in vids – animals and kids. Although I have to admit that watching those babies perform stunts I know they’re physically incapable of at that age irked me a little. The debate in my head on whether it was entirely motion-graphics or whether they filmed actual baby heads and stuck them on animated bodies took away from the cuteness factor.

Ranked at number two with over 26 million in reach is the T-Mobile Dance video.

[Youtube=http://www.youtube.com/watch?v=VQ3d3KigPQM]

Very fun. Makes me wish I were a part of it. Very fun to watch the prep too. Took place on Jan 15th 2009. Felt sad at the realization that the HTC Dance in Singapore actually came 10 months after. Not as original as I thought, especially since they’re both mobile phone companies. Still can’t beat the one at Oprah’s show though… Huge scale surprise right on the streets of Chicago… the best one in my opinion!

Microsoft Xbox’s Project Natal video takes the number three spot with a reach of over 22 million.

[Youtube=http://www.youtube.com/watch?v=p2qlHoxPioM%5D

Only two videos in the top ten list gave me the urge to show them to my friends. This was one of them (the other was by Volkswagen). I love how it cuts right to the chase. No babies, no dancing, no outrageous stunts. Just a demonstration of the product and people using it. Very cool.

Check out the full list and stats on Advertising Age here. Thanks to @geekonomics for the tweet.



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Gripping reality of mental illnesses.

Watching this video made me cry. Probably because it’s a stark reminder of how my parents are quickly¬†aging and the pain I don’t want them to face. I’ve already seen milder examples take place whilst I’ve been home, though they were probably more cases of absent-mindedness than a medical condition. These experiences have served as a reminder for me to be extra patient with them and to keep a lookout for their well-being. I hope my brother, who isn’t a thousand miles away from home like me, will do the same.

Produced for the Alzheimer’s Disease International Conference earlier this year, Going Home gives an incredibly moving account of what it’s like for an individual living with Dementia and how it affects his/her family.

Another simple storyline that’s incredibly effective. Physical and mental disability among people is more real and present than you think. I hope this encourages you to take a moment out of your hectic daily schedule to think about those at home. I hope you’ll make a more conscious effort to look around you. They might not ask for it, but some people close to you could really use a hand.

This video is property of the Alzheimer’s Disease Association (ADA). Thanks to the Health Promotion Board for helping to get the word out. And thanks mum, for e-mailing this to me.

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