Media Impact Spotlight Ep1: Jabari Zuberi

I’m pleased to announce the start of my new web video series Media Impact Spotlight. In each episode, I’ll chat with professionals utilizing various forms of media for positive social change. To subscribe to the series, click here.

[Vimeo http://www.vimeo.com/9608466%5D

In this first episode, I catch up with Chicago-based photographer Jabari Zuberi, who spoke at the Tell Us Your Story event organized by Inspire Films. I ask him about his work with CeaseFire – a campaign working to end gun violence in Chicago – and the impact he hopes to have on viewers.

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Ideas worth spreading: TED Prize winner Jamie Oliver

If you’ve read my previous post on feeding the next generation right, you’ll know that I’ve got great respect for the work that TED Prize winner Jamie Oliver is doing. With TED bringing together the biggest movers and shakers of the country last week, Jamie was there to speak to them with the heart and conviction to educate us all about the very things we put in our mouths.

Learn in 20 minutes what could potentially save thousands of lives. These ideas are truly worth spreading:

It’s really not difficult to stay away from greasy, fatty fast food and sugar-laden soda. For most of us, at least. But for those who live in areas like Chicago’s 3 food deserts, access to fresh produce is very limited. I can see why, with dollar-burgers and dollar-tacos just around the corner, it’s tempting to opt for the faster and cheaper alternative. But when you think about the long-term health implications, these cheap alternatives could cost you so much more in medical bills. However, when you live in a food desert and don’t have a car, taking that one bus that runs through the entire neighborhood 2 hours to a grocery store just isn’t feasible. The only options nearby? Fast food joints and corner drug stores with shelves filled with soda and candy, and where your protein comes in the form of a can of spam. It’s hard to believe that this situation exists in a city like Chicago. What the City officials need to do is work on getting more stores selling fresh produce in these areas.

Add organic food and responsibly-produced food to the mix, and you’ll realize that the benefits reaped – both for yourself and for the environment – are well worth the few extra cents you pay.

Genetically Modified Food Issues in India

My dear friend Taylor is out in the field in India working on a doc about the issue of genetically modified food there. Following the work of Navdanya, a women centred movement for the protection of biological and cultural diversity, she’s started a series of informative videos for the web. Check out her first post!

A great example of the use of media for social change. Go Taylor!

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Lemonade.

Watching Lemonade was one of the most uplifting 35 minutes I’ve spent in a while. It’s an example of how media can truly be used to bring hope into our lives and be a shining beacon in life’s darkest moments. A timely movie for the current state of the economy and a great tool to help us see obstacles in our lives in a completely different light. The story was engaging and the shots looked beautiful. It’s definitely going to have an influence on the movies I make in the future.

I’m excited that filmmaker Eric Proulx will be talking to us and answering our questions at a free Chicago screening this Tuesday. Join me for the 6pm session or rsvp for the 8pm session. Otherwise, catch the movie on Hulu. :)

[Youtube=http://www.youtube.com/watch?v=wJltcT7DH7g&feature=player_embedded]

Thanks to Seth Godin for the recommendation!

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