Kafein Commercial

pat and i @ Studio 22 PremiereMy friend Pat Bishop was awarded a grant from Northwestern’s Adshop to film a spec commercial for Kafein, a popular hangout among NU students, located at Chicago & Davis in Evanston, IL. He asked me to help out with sound on this project, and since we had such an awesome time working together on our 280 project, I jumped at the opportunity to work together again. It truly makes a difference who’s working on the crew with you. The team Pat lined up made all the difference in making it such an enjoyable half-day shoot. Plus, who can resist a little doggie on set? :) And to top it off, we all got our choice of smoothies/milkshakes on set as a crew member. Sweet. Thanks Pat!

Kafein Spec Commercial from Pat Bishop on Vimeo.

B Corp. A fascinating new movement.

Getting to edit the footage shot at the recent Social Venture Network Conference has been such a wonderful experience. I truly would have loved to be there, had i known about it taking place. But sitting at my desk looking through hours of footage shot there’s pretty much the next best thing. From an educational perspective alone, there’s so much to be gained from putting the leaders of socially conscious businesses, the movers and shakers for social issues, all in the same place for a few days. It’s where you’ll witness the true power of collaboration in eye-opening discussions and debates. Like one of the interviewees said… it’s like grad school in 24-hours.

One of the people interviewed who really stood out to me was Jay Coen Gilbert, Co-Founder of B Lab. They started a new movement for businesses to become B Corporations. I remember my boss telling me that our company was recently certified B Corp, but didn’t quite understand what that meant. She briefly explained that there currently exists S Corporations and C Corporations. S Corps have less than 100 shareholders and do not have their incomes taxed while C Corps have to pay taxes.

So what are B Corporations? They are a new type of corporation that uses the power of business to solve social and environmental problems. And because there is a strict set of guidelines to meet before one can qualify as a B Corp, it makes it easier to then identify companies that are really doing good. As a B Corp, it is also legally required that as you pass down your business, you’ll ensure that the mission of the organization is not compromised. I found a great little explanation of how it works by Jeffrey Hollender, the co-founder of Seventh Generation, one of B Corp’s founding corporations. Though I know I’ve just barely scratched the surface of it and there’s still much more to learn, I think it’s a brilliant idea. Enjoy.

Living life the conscious way…

It’s been exactly a month since graduation and life’s still a whirlwind of events happening each day. After a nice 10-day trip to visit relatives and tour NY & Canada, it was straight back to Chi-town to start on my internship with Conscious Planet Media.

So much has been packed into the last two weeks that i’ve been on the job. Had the chance to film everything from high school students doing green collar work, GreenHEALS tag teams Chicago Sky to green our parks!to the Chicago Mayor Daley at the unveiling of the nation’s first organic rooftop garden, to adventures at the Green City Market in Lincoln Park! Also just finished editing Conscious Living TV’s latest episode on green luxury travel, which was fun, although i have to admit that it’s hard to watch footage of other people getting massages in a spa; It makes my back suddenly crave for one too!

It’s been an awesome opportunity to meet people involved in the green community as well. I realize it truly takes a network of people, from the educators to the policy-makers to the business owners and media, fighting for the same cause to make a big impact. I’m definitely picking up healthier eating habits and various little things i can do to live consciously. I love getting to put my media production skills to meaningful use! Go green! :)

Marshall’s Memories… the making of

For our final RTVF 380 project, Marshall, Jory, Jane and I had initialy conceptualized a piece about the state of communication in today’s world, where it can be superficial and distilled, stripped of the richness of personal connection in electronic media. Marshall's Memories ShootPeople can be so close (in proximity) and yet so far away (on an emotional level). We wanted to tell it through the story of a lonely guy finds himself engaged in communication on a far deeper level through letters in a bottle.

We just learned to shoot with the Arriflex BL-16, a pretty cool, but kinda awkwardly-shaped and heavy 16mm film camera.The first major hurdle to using this camera, was learning to load film into the magazine in complete darkness. It’s difficult enough threading the film through the little nooks and crannies of the equipment when you can see it during practice! Doing it completely blind in a changing bag to avoid accidental light exposure was definitely a challenge.

Marshall's Memories Shoot 3We shot this in 16 hours. Got ourselves out of bed at 4am so we could have a beautiful sunrise backdrop on north beach. Mother nature didn’t seem to like our idea and decided to make it a cloudy day. Since we had no car and no dolly, our trusty dorm shopping cart served as both equipment transport and as a moving seat for me as i held the camera.

We waited for the evening magic hour to shoot our last scene so we’d have sunlight shining through the multi-colored glass bottles that lined theMarshall's Memories Shoot2 windowsill to cast pretty colors onto the table.

We also experimented shooting a long take at 12fps so it’d have a sped-up effect after film processing. It turned out pretty well, considering we were racing against time to get the shot before daylight went away.

Overall, a great experience!